Networking Alternatives For Introverts
There is a general consensus among job search experts that roughly 80% of job openings are never advertised, and the most effective way to learn about these opportunities is through personal networking. This typically puts introverts at a significant disadvantage, since we are generally not inclined to engage in the kind of business and social activities where most networking takes place. If you’re a fish out of water at typical meet & greet events, there’s a good chance that all those hidden opportunities will remain hidden from you.
If you find it hard to put your best foot forward while mixing and mingling with a room full of strangers, it is essential to develop an alternative strategy for making yourself known to people who are in the know. I’ve put together a list of possible alternatives to traditional networking that just might work for you. These approaches may not produce the same immediate or spontaneous results as a chance encounter at a traditional networking event, but they will at least serve to “get your name out there”.
Write For Trade Journals: Virtually any industry you can think of has at least one dedicated trade journal, and these publications are always on the lookout for well written articles on relevant subjects. If you’ve got the writing skills and the industry specific knowledge required to create compelling content, this is a great way to establish a reputation as an expert in your field. Most publications don’t pay much, but if you’re asked to become a regular contributor the notoriety is worth far more than the financial compensation. Be sure that every article you submit includes contact information at the end so readers can get in touch with you directly.
Volunteer For Speaking Engagements: It might sound strange at first, but there are plenty of introverts who are talented public speakers. Local business and civic organizations are always in need of speakers for their regular meetings, and volunteers are usually welcome. These meetings are precisely the kind of event where a lot of networking takes place, and you can use that to your advantage. You can easily avoid the idle chit-chat that takes place before the program, but after your presentation you are likely to be approached by a number of people who wish to discuss your specific area of expertise. This is a real opportunity for an introvert to shine. If you make a positive impression, people will think of you when they come across the perfect opportunity.
Start A Blog: If you’re trying to get noticed online, all you need to know is that search engines love blogs. The fact that they are updated regularly and typically filled with keyword-rich content makes them an irresistible target for search-bots. If you’re looking for work, a blog dedicated to your specific area of expertise is a great way to get noticed, and to develop a reputation as an expert in your field. Keep in mind that the appearance and content of your blog should reflect your professionalism, so don’t mix personal and professional information on the same site. If you really want to write about your love of Star Wars, or your collection of Unabomber memorabilia, do this on a different site, and be sure to use an alias. Just remember that search engines also track the information you don’t want potential employers to see.
Place An Ad: While it’s true that most jobs are never advertised, it’s also true that business owners and managers frequently read the classifieds just to keep up with what the competition is doing. If you’re seeking work in a specific industry, consider placing a position wanted ad. Just be sure to ask that it be included with the job listings for your industry rather than in a separate section. Most cities also have a weekly or monthly newspaper dedicated specifically to local business issues. These reach a very targeted audience, and the advertising rates are usually pretty reasonable. A small display ad in one of these publications can be a great way to promote yourself.
Volunteer For Non-Profits: Most non-profit organizations are under-funded, and under-staffed, and they welcome all the volunteer help they can get. Find an organization whose work you admire and volunteer your services. It’s a great way to meet people with similar interests who just might be your key to discovering hidden opportunities. Small organizations frequently have vacancies on their boards that go unfilled for extended periods. Volunteering as a board member is a great alternative to traditional networking, and it looks good on your resume too.